loading
2024 calendar bandana
2023/12/28

New bandanas with the 2024 calendar printed on them are now available.

This bandana is a reissue of the calendar bandana series, which was sold with calendars printed on bandanas in the past, and the 16 months from January 2024 to April 2025 are printed on it.

Not only can you carry it around and use it as a bandana, but you can also use it as a calendar to neatly display your room with the two buttonholes on the top edge.

HOLLYWOOD RANCH MARKET name is available in 2 colors with paisley and dot patterns.

BLUE BLUE has an anchor print on a navy background.
Also recommended as a gift.

PUMAx BLUE BLUE JAPAN
2023/12/27

Introducing the first collaboration item between "PUMA" and "BLUE BLUE JAPAN".

PUMAx BLUE BLUE JAPAN jacket
This jacket Points a design that uses shrunken nylon and shibori dyed nylon to switch from the seams under both armpits.

The design is based on a military coat with loose armholes, making it easy to layer with a variety of innerwear, and the box pleats on the back make it a relaxed fit.

PUMAx BLUE BLUE JAPAN padded jacket
A padded quilted jacket with stitch PUMA Dogon (old logo motif).

It features a relaxed and stress-free off-line silhouette, and is recommended to be worn as an outer layer, as well as as an inner layer.

PUMAx BLUE BLUE JAPAN Vest
This vest is made of shrunken nylon and shibori dyed nylon, which are switched on the left and right sides of the front body to create an understated yet impactful visual.

The left chest slash pocket has a waterproof zipper. The kurta-like design with deep sleeves makes it Points great item to wear alone, and can also be worn as an inner layer of a jacket.

PUMAx BLUE BLUE JAPAN pants
waist string pants made of shrunken nylon and shibori-dyed nylon on both sides.

The loose design is highly versatile, and you can enjoy changing the silhouette by adjusting waist string at the hem.

PUMAx BLUE BLUE JAPAN ARMY TRAINER shoes
"ARMY TRAINER" was created with the theme of "white" matching BLUE BLUE JAPAN 's brand color INDIGO. This all-weather model is made of natural leather and is equipped with GORE-TEX, which makes your feet comfortable even on rainy days.

PUMAx BLUE BLUE JAPAN CLYDE shoes
Shoes created in collaboration to commemorate the 50th anniversary of PUMA's masterpiece "CLYDE". Sticking to BLUE BLUE JAPAN 's policy of "Made in Japan", the brand color NAVY is expressed using recycled waxed suede (cowhide).

STONEMASTER SM Hybrid Pants
2023/12/26

New colors of the classic hybrid pants have arrived from STONEMASTER.
These pants are loose around the waist and at the waist, and are slightly tapered from the knee to the hem.

STONEMASTER is a brand launched by Mike Graham, one of Yosemite's legendary climber group "Stone Masters" who dominated outdoor culture in the 1970s, and a founding member and chief designer of GRAMICCI. .

The outer material is made of high-density, windproof polyester Material. Developed by Stone Master, it has a matte and texture natural material that feels like a natural Material.

The lining uses POLARTEC Alpha, an ultra-lightweight, highly breathable, and highly compressible batting Material developed for USA special forces.
The padding allows direct contact with the skin, allowing excess heat and sweat buildup to escape, making it comfortable to wear even during high-intensity activities.

The inseam gusset follows every movement without stress and is designed to be unnoticeable even when worn.

These pants are pocketable. It can be folded and stored in the zipper pocket on the back.

HENDER SCHEME tail belt
2023/12/21

The popular standard model "Tail Belt" is now available from HENDER SCHEME.

The brand name Hender Scheme is a coined word from the psychological term Gender Schema, and the brand concept "beyond gender" is made by changing the G of the acronym Gender to H, which exceeds one in alphabetical order. Is expressed.

It is characterized by its narrow width and very long tip.

We also recommend leaving the excess part hanging loose.
It is a perfect item as a gift as it can be worn by unisex.

Brooks Brothers Custom GF Cap
2023/12/20

Introducing a baseball cap custom-made by Blue Blue from Brooks Brothers, a fashion brand that represents USA classics.

BROOKS BROTHERS was founded in 1818 as USA 's oldest clothing brand. Based on our basic philosophy of seeking the highest quality and continuing innovation, even now, more than 200 years after our founding, we continue to pursue USA classic style that breathes new life into tradition.

Two types of caps are available with different fabrics.
This one uses 9oz blue blue original Selvedge denim. The denim is woven with threads made by researching vintage denim, and the color fades with use.

The other item is a custom-made embroidery color for Brooks Brothers' classic baseball cap. It has a simple and mature look with similar colors to the fabric color.
We also removed the embroidery on the back, which is present on the current model, to make it more simple.

It is a high-quality daily wear that can be used for a long time without being influenced by the times.

BLUE BLUE PP01 Selvedge Denim Fade Slim Straight Jeans
2023/12/14

BLUE BLUE 's PP01 slim straight jeans now have a faded version.

These slim straight jeans are made from a Material that has a reputation for aging well, and have a simple finish that can be worn for a long time.
It has a clean, slightly slender straight silhouette. The beautiful blue color that has been carefully worn over many years has been expressed through processing.

This is original Selvedge denim that we have been making since around 1990. At that time, it was rare to make denim using old-fashioned power looms, so we created it through trial and error with fabric manufacturers.

The ounce is 14.5 ounces. The warp threads are rope-dyed in dark indigo. The weft is dyed gray beige. The combination of dark indigo and gray beige makes this denim a unique piece of denim that will age and taste like no other denim.

BLUE BLUE Hobonichi Techo INDIGOBOOK 2024
2023/12/08

The Hobonichi Techo has been born, taking full advantage of the charm of BLUE BLUE.

There are two sizes: ``Cousin,'' an A5 size notebook with one page per day, which is the largest among the Hobonichi notebooks, and ``Original,'' a standard Hobonichi notebook with one page per day in A6 size.

A combination of original denim and fabric decorated with ``sashiko'' that has been carefully preserved to create a design that allows you to enjoy the two different textures.

A staple of BLUE BLUE, denim becomes more beautiful the more you wear it. Sashiko fabric with high density embroidery and delicate diamond pattern. Both are packed with ancient Japanese technology.

Furthermore, the original indigo German cloth is used for the subtle cut-back that you can see when you open it.

Why not carry the cover around as your daily companion, as it will adapt to your hand and change beautifully over time.

BLUE BLUE Flag 1967 sweat fabric Hoodie
2023/12/07

New hoodies have arrived from BLUE BLUE.

A print inspired by vintage college sweat fabric. Iconic design with BLUEBLUE logo and 1967 flag.

This is a crisp and crisp fabric made from 100% low count air-filled thick air-spun yarn. It feels smooth to wear and has a firm texture, so each time you wash it, the texture increases and you can use it for a long time.

It has a moderately clean, basic and easy-to-use silhouette that is attractive.

The cracked print gives it a texture that has been worn for many years.

WHAT'S NEW list