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"hnst" is a denim brand from Antwerp, Belgium that combines sustainability with high design quality.
The brand is led by Anne Chapelle, who was the CEO of Ann Demeulemeester. The collection ranges from fit, easy-to-wear fits to edgy designs.
ABOUT
A denim brand from Antwerp, Belgium.
The brand is led by Anne Chapelle, who served as CEO of Ann Demeulemeester, and will be making its full debut in Japan from 24SS.
The name hnst (Honest) comes from the English word "Honest," which means sincerity. Making use of Anne Chapel's experience, the brand offers simple, stylish 100% cotton denim items.
All raw materials are collected from used items (denim), dismantled, spun, and made into fabric.
Water usage during 100% production (95% reduction from 7000 liters to 361 liters)
By carrying out all production in Europe, we have reduced transportation costs and the environmental impact of the denim manufacturing process.
We also consider future recycling from the design stage, and create jeans with designs that do not interfere with recycling.
IS IDOOOR
Relaxed Tapered JEANS /Nostalgia Blue
¥ 25,300
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ISIDOOR has a relaxed tapered leg design that fit effortlessly around your waist.
Made using HNST's signature non stretch denim.

Relaxed Tapered JEANS /Stone Black
¥27,500
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ISIDOOR has a relaxed tapered leg design that fit effortlessly around your waist.
Made from 13oz Italian recycled black denim.

VALEER
Tapered JEANS /Nostalgia Blue
¥25,300
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The Valeer is fit the waist and hips, has a tapered leg and is cut from HNST's non stretch signature denim.

Tapered JEANS /Stone Black
¥ 27,500
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The Valeer is fit at the waist and hips, with tapered silhouette through the legs. Made from 13oz Italian recycled black denim.

MAO
Over SHIRT/Admiral Blue
¥41,800
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The MAO overshirt for men is an ideal layering item and offers styling versatility.
Its unique patchwork design seamlessly blends HNST's signature fabrics with deadstock fabrics, effectively eliminating waste. It features buttons attached to the cotton cord, allowing it to be opened and closed on the left and right sides. We use corozo buttons made from tagua nuts, also known as vegetable ivory, to emphasize circularity.

Over SHIRT/Acid Black
¥38,500
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The MAO overshirt for men is an ideal layering item and offers styling versatility.
It features buttons attached to the cotton cord, allowing it to be opened and closed on the left and right sides. We use corozo buttons made from the tagua fruit, also known as vegetable ivory, to emphasize circularity.

ISOLDE
High Rise Loose JEANS /Pacific Blue
¥25,300
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The ISOLDE has a classic straight cut leg and a high rise fit that accentuates your waist.
It uses non-stretch signature denim, a characteristic of HNST.

High Rise Loose JEANS /Stone Black
¥ 27,500
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The ISOLDE has a classic straight cut leg and a high rise fit that accentuates your waist.
Made from 13oz recycled black Italian denim.

ELIZA
Mom Fit JEANS /Pacific Blue
¥ 25,300
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ELIZA is a modern take on the iconic mom jean, featuring a high rise, fit waist and tapered legs.
Made using HNST's signature low-impact denim.

Mom Fit JEANS /Midnight Blue
¥ 25,300
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ELIZA is a modern take on the iconic mom jean, featuring a high rise, fit waist and tapered legs.
Made using HNST's signature low-impact denim.

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