"BLUE BLUE" started out making denim shirts in the early 1980s, and gradually began making items other than shirts. From the late 1980s to the 1990s, the brand expanded to include jeans, work pants, denim jackets, western shirts, and other items, and continues to offer a wide variety of items today.

Selvedge denim used in "BLUE BLUE" is an original fabric developed after studying vintage denim. It is woven slowly and carefully using an old-fashioned power loom without applying excessive tension to the warp threads. This results in a strong and flexible fabric.

`` BLUE BLUE'' denim is simple and basic so that it can blend into the lives of those who pick it up and can be used in a variety of situations. We pay particular attention to the silhouette and Material used to create our products so that they can be used for many years. We have created it with consideration to the fading of the overall color when worn and changes over time, so that it will become even more attractive as you use it for many years.