2025.05.26 Introducing BLUE BLUE JAPAN 's new yukata made from dark red-eared denim

2025.05.19 Introducing shorts items that will look great in spring and summer

2025.05.12 BLUE BLUE JAPAN presents a lineup of T-shirts featuring Japanese "words" and "motifs."

2025.05.08 BLUE BLUE JAPAN Introducing looks using 2025 midsummer items.

2025.04.28 Introducing shirt items from BLUE BLUE JAPAN 's 2025 SPRING & SUMMER COLLECTION that will be perfect for the upcoming season!

2025.04.21 OKURA × PORTER CLASSIC's first collaboration. A special model of the "Newton" backpack that makes your luggage feel lighter, with a warmth characteristic of OKURA, is now available.

2025.04.15 The Kasezome Sashiko shirt, with its texture vertical unevenness and red selvedge, is back in stock.

2025.04.14Special beach sandals made to order by "OKURA" have arrived at "OJOJO NAITO" in Gion, Kyoto.

2025.04.08 Introducing leather items from "ITTI" that will make you feel addictive every time you use them.

2025.04.07The Noto Hiba x Echizen Lacquer Tumbler, which has sold out, will be back on sale.

2025.03.24 Introducing BLUE BLUE JAPAN 's new standard, red selvage denim.

2025.03.24 Introducing a series from BLUE BLUE JAPAN 2025SS that uses the classic cotton lace fabric.

​We will start selling the popular nenrin patchwork series from the pre-order period on March 17, 2025.

2025.03.13 CASEY CASEY | A piece that stands the test of time, born in a Paris atelier

2025.03.10 OKURA will start selling the new mesh bag for SS2025, which was specially ordered from AL.

2025.03.04 A new series of Nagarezakura patterns has arrived, depicting the image of cherry blossom petals floating on the water and flowing away.

2025.02.25 Introducing a jacquard pattern two piece set that expresses the fresh greenery of spring sprouting and growing towards the sky.

2025.02.18 Introducing items made with white sashiko fabric from BLUE BLUE JAPAN.

2025.02.17 Introduction of the Indigo Mix herringbone Series

2025.02.03Introducing the "Organic Uraketezome Series" that is fun to grow

2025.01.30 We are now accepting notifications for the arrival of each item in BLUE BLUE JAPAN 2025 SPRING & SUMMER WEB CATALOG.

2025.01.27 New items from "KOZABURO" for Spring/Summer 2025 have arrived.

2025.01.21 We will introduce items made with Sashiko fabric, Material represents "BLUE BLUE JAPAN".

2025.01.16 BLUE BLUE JAPAN 25SS first release "Mebuki Satin Series" is now on sale.

​2024.12.24Introducing leather espadrilles, a modern take on traditional Spanish footwear

2024.12.19" PORTER CLASSIC" continues to create products that are made in Japan with the concept of "global standards."

2024.12.17 A new model of antique watch has arrived from SEIKO, a company that has been trusted and proven for many years.

2024.12.10 Winter outfits decorated with BLUE BLUE JAPAN items STYLE SAMPLE - Vol. 2

2024.12.3 Introducing a STYLE SAMPLE using BLUE BLUE JAPAN 's 2024 AUTUMN & WINTER ITEM.

2024.11.28 Special items featuring Swarovski® crystal decorations on BLUE BLUE JAPAN's signature items have arrived.

2024.11.26 Introducing a compact warm jacket with quilted in the "Kazenami" pattern

2024.11.25 We will start selling original OKURA jewelry modeled after the "Heart in Yang", which has been loved as an unchanging icon since OKURA first opened.

2024.11.21 BLUE BLUE JAPAN 2024FW OUTER COLLECTION

2024.11.18 BLUE BLUE JAPAN 's winter staple, the 5B jacket, is now in stock.

2024.11.12The BLUE BLUE JAPAN nenrin patchwork series, a classic series made with layered indigo dye, is now in stock.

​2024.11.05Indigo nylon satin recycled down has arrived, with no unnecessary decoration and in pursuit of functional beauty.

2024.10.29 A luxurious leather jacket worthy of being called a lifetime piece has arrived from Porter Classic.

2024.10.28 A series using the traditional Japanese dyeing technique "Kasezome" has arrived.

2024.10.22 A new quilted bag has been released as an OKURA exclusive AL item for 2024FW!

2024.10.21The soft wool Material has a print pattern that evokes the flow of the wind. Please take a look!

2024.10.15This is an original series of sashiko Material that are made with a focus on comfort and have been a staple for many years.

2024.10.7 A series of printed patterns inspired by the "flow of wind" has arrived!

2024.09.30 Antique SEIKO watches, which Japan is proud of around the world, have arrived. Please feel the unique charm of antiques.

2024.09.24 The Kazenonagare Jacquard series, which features jacquard patterns, is now in stock!

2024.09.19 KOZABURO 2024 AUTUMN & WINTER

​2024.09.17This is a classic aloha shirt that is carefully hand-dyed by craftsmen using indigo blue. Please take a look!

2024.09.09We will start selling the "Kasezomesashiko Back Quilted Shirt", which allows you to enjoy the comfort and warmth quilted for a long time.

2024.09.02 Introducing "ITTI", a brand that offers innovative designs!

2024.08.29 This is a series using jacquard Material with a Japanese pattern that expresses the "moyo of a comfortable breeze." Please take a look!

2024.08.27 Introducing classic indigo and indigo dyed items from "BLUE BLUE JAPAN "

2024.08.26 The Nijuori Sashiko series, made using original sashiko Material, has arrived.

2024.08.21This series uses "white lead", which has long been used in face powders, as a pigment and is finished with a wash tumbler process, allowing you to enjoy white styling in the winter. Please take a look!

2024.08.21 wide pants with a lightweight and smooth texture unique to nylon have arrived. Please take a look!

2024.08.19 BLUE BLUE JAPAN original sunglasses are now in stock. These original shapes have been carefully crafted to ensure comfort. Please take a look!

2024.08.05 BLUE BLUE JAPAN 2024 FALL &WINTER CATALOG

2024.07.31A plain short-sleeved shirt with a relaxed feel that makes use of honnai dyeing has arrived!

2024.07.23 Introducing some recommended shorts that you can wear beautifully during the summer when you tend to be casual!

2024.07.02 We've picked out aloha shirts with gradation that highlight the transparency of honnai dye, as well as shirts from BLUE BLUE JAPAN that are perfect for the upcoming season.

2024.06.24 Introducing "ITTI", which offers simple yet innovative designs.

2024.06.18 The long-popular indigo bleach "letter" series. A stylish T-shirts that allows you to enjoy the fun of Japanese words.

2024.06.14 We now have yukatas from "BLUE BLUE JAPAN" in stock, which can be enjoyed during fireworks and festivals, as well as during your daily off-time.

2024.06.03 Introducing a STYLE SAMPLE using items from BLUE BLUE JAPAN. Please take a look at the recommended style.

2024.05.27Introducing the rayon-ette Hanabi print aloha shirt, which expresses the flash of fireworks in the night sky with a green gradation!

2024.05.13 BLUE BLUE JAPAN
2024 S/S STYLE SAMPLE

2024.05.08Aloha shirts with a moist texture that fully utilizes the beauty of indigo have arrived.

2024.05.07 Introducing items made from jersey Material that hand dye one by one in a deep, rich indigo after being made into products, giving them a silk-like luster and softness!

2024.04.30Introducing the dry poplin series, which has a smooth texture and is recommended for spring and summer!

2024.04.22The high-density, lightweight and firm nylon taffeta series is now in stock!

2024.04.15The indigo linen patchwork series is now available! It is made by layering indigo fabric with various texture on indigo-dyed linen fabric and hand-stitching it!

2024.04.09Simple aloha shirts and sleeveless dresses featuring colorful patterns inspired by chiyogami paper are now in stock!

2024.04.01 JOJO Naitou x BLUE BLUE JAPAN
BEACH SANDALS

2024.03.25 The Yamacomon series, inspired by the atmosphere of modern festivals, is now available!

2024.03.18 The Kasezo Mesashiko series using original sashiko fabric is now in stock!

2024.03.11 BLUE BLUE JAPAN standard sashiko series "Kotsubusashiko Series" is now in stock!

2024.03.07 Introducing STYLE SAMPLE using BLUE BLUE JAPAN shirts.

2024.03.04 The Kamiito Sukashiami series, which uses a refreshing yarn made from a blend of Japanese paper and polyester, is now in stock.

2024.02.26New items have been added to sweat fabric series, each of which is hand-dyed in indigo.

2024.02.19 BLUE BLUE JAPAN 's "honnai Sashiko Series", which continues to be used as a representative Material, is now in stock.

2024.01.29 Standard items such as cotton shirts and fatigue pants have arrived from BLUE BLUE JAPAN!

2024.01.23We will start pre-ordering the Japan jacket, which is an updated version of the standard reversible haori.

2024.01.18 We will start pre-order sales for the Kazaguruma jacquard series, which is created using jacquard weaving in the image of Kazakuruma lined up at festival stalls.

2024.01.16 PUMA | BLUE BLUE JAPAN

2024.01.15 BLUE BLUE JAPAN
2024 SPRING SUMMER COLLECTION

2023.12.18 PUMA | BLUE BLUE JAPAN
Apparel

2023.12.11 PUMA | BLUE BLUE JAPAN
CLYDE & ARMY TRAINER

2023.12.08 PUMA | BLUE BLUE JAPAN
SPECIAL COLLABORATION

2023.11.27 Introducing the Indigo Nylon Satin Series, which combines highly functional and advanced tech elements with traditional and contradictory elements such as indigo.

2023.11.20 BLUE BLUE JAPAN
FALL WINTER STYLE SAMPLE vol.2

2023.11.13 BLUE BLUE JAPAN
FALL WINTER STYLE SAMPLE

2023.10.10 We will start pre-order sales for the "POLARTEC" fleece series, which is useful for both outdoor activities and town use.

2023.11.06 The classic and elegant Wool Dobby Sashiko series has arrived!​

2023.10.30 A classic and authentic coat inspired by a flickering light in the darkness has arrived.

2023.10.23 BLUE BLUE JAPAN 's winter staple 5B jacket and authentic duffle coat are now in stock.

2023.10.17 The Machiakari knit series, inspired by flickering lights, is now in stock!

2023.10.02Special item "Rework Project" where completed products are further processed and transformed into new products.

2023.09.25 BLUE BLUE JAPAN 's unique long sleeve T-shirts are now available!

2023.09.19 We will start pre-order sales for the Jujia Cali recycled down hooded jacket, which is inspired by the M69 tanker blouson.

2023.09.11 We will start pre-ordering flight jackets with plenty of original embroidery. Please take a look!

​2023.9.5We will start pre-orders for track jackets and pants that express vague "lights" with unevenness with soft and ambiguous edges.

2023.8.30We will start pre-orders for special items that use luxurious sheep leather with a smooth surface.

2023.08.22 We have updated the basic fatigue pants to fit the current era with a focus on size and silhouette.

2023.08.21 The rework project is a special item that is made by further processing the completed product and making it into a new product.

2023.08.16The cow leather series using high-quality domestic shrink leather has arrived!

2023.08.09We will start pre-orders for the uneven thread check series that expresses the "light" that shines little by little!

2023.08.02We will start pre-orders for the dark black Tesome series, which is hand-dyed by craftsmen one by one using sashiko Material!

2023.07.26 BLUE BLUE JAPAN 2023 FALL & WINTER COLLECTION

​2023.07.19Indigo-dyed slim jeans that feature a unique depth that comes out the more you wear them!

2023.07.12 Short-sleeved shirts featuring indigo linen short-Points collars, recommended for summer, have arrived!

2023.07.05 We have renewed the standard Omaru print T-shirt with gradation colors!

2023.06.28The popular indigo bleach "letter" series has arrived.

2023.06.21 BLUE BLUE JAPAN
SPRING SUMMER STYLE SAMPLE Vol.2