"BLUE BLUE" started with a denim shirt made in the early 1980s.
We pursue the ultimate simple and basic daily wear, with a focus on denim and indigo blue that change beautifully the more you wear them.

2025SS BLUE BLUE CATALOG

We started by making things that were sewn together by hand, mainly using indigo, which gives a sense of warmth.
We mainly use the traditional Japanese technique of honnai to create items that are comfortable and can be worn for many years.
We are particular about "MADE IN JAPAN" using colors and Material that evoke the feeling of the four seasons.

2025SS BLUE BLUE JAPAN CATALOG